Why pay us to manage pay per click?

I'm frequently asked why I recommend Paid Inclusion (PI) and Pay per Click (PPC) campaigns, particularly when I spend so much time working on straight search engine optimisation and promotion.

There are three main reasons;

Firstly, it can take up to 3 months to get a new site working in some engines. PI and PPC ensure that it is represented and visible almost from day one.

Secondly, with PI, the pages included are spidered every few days, it's possible to analyse, optimise and improve the ranking of pages in days rather than months. If your pages contain volatile information, dated subjects or ever changing products for example, this is for you!

Thirdly, PPC offers the possibility to run a campaign on key phrases that a site is not optimised for such as all the niche phrases that describe the less obvious parts of a business, products or service.

OK, that sounds simple enough but there's more. PPC campaigns can exhaust the budget rapidly if not thought through. Example, one client lost around $100 in just a few hours before coming to us because the keywords he used were generic, not targeted geographically or described accurately. And he didn't get a single customer.

Lets say you deal with books. You pay 25p per click for the word books. You'll get lots of traffic but is it the right sort. Most clicks are looking for discounted books online in the USA. But you are a Book Binder in Basingstoke!

Any campaign can generate hits, the skill is to target a specific subject and area. We have the expertise to achieve this and make sure your budget goes just as far as it can.

If you need relevant, targeted traffic NOW, email or call me on 01747 858001

Relevant pages...

Paid Inclusion
Inktomi
Pay per Click
Google
Yahoo! Search Marketing
Espotting