Authority definitions;

Webopedia.com
Wikipedia.org

Search engine optimisation is perhaps considered a dark art. One where mystery surrounds it and many wish to conquer it's secrets. The truth is, there is no one person who has a complete understanding of it's workings or, the web would be dominated by a singular voice, probably of greed. Corporations fuelled by share prices would have already made the internet an obsolete resource. Hoewever, there are a finite set of working rules and regulations, that are not set in stone, are interchangable as algorithims change and are understood by a full time search team at Cravenplan Computers.

Optimising a web page is only part of the process, it's ongoing and labourious, one that often weeds out the stickers from the quitters. We have a combined search engine optimisation experience of 10 years. That kind of experience and knowledge is available to our monthly maintenance customers who range from the NSPCC to a local electrician.